Consumer Engagement Agency
Our expertise goes beyond that of a research agency as we utilize the latest technology-enabled behavioral insights.
At Emolyze, we're passionate about helping brands connect with people by truly understanding human behavior. We believe that interpreting human behavior is both an art and a science, and we use market research techniques to delve into what people think, how they feel, and most importantly, why.
Our team blends neuroscience, behavioral science, and data science to uncover the truth behind human decision-making, shaping strategies that drive long-term behavioral change.
Our agency can help you:
Understand consumer behavior and decision-making processes
Measure the effectiveness of your marketing strategies
Optimize your marketing messages to better resonate with your target audience
With the help of neuroscience, behavioral science, and cognitive psychology, we can tap into the subconscious mind to gain greater insights. This powerful combination of sciences enables us to not only measure emotions, but also use them to create stronger connections with consumers.
Data Science and Analytics
Learning how to tap into data and reveal valuable insights about customer behavior can be a game-changer for businesses seeking to enhance customer loyalty, anticipate future consumer actions, and optimize marketing strategies.
In order to truly comprehend human behavior, it's important to understand not only what people do, but also why they do it, how they do it, and how it affects them emotionally.
Qualitative research provides an ideal platform for addressing these questions and uncovering compelling narratives.
Behavioral science has uncovered hundreds of cognitive biases that influence how our brains make rapid decisions. By recognizing the cognitive biases at play, we can uncover the underlying factors that drive both conscious and subconscious decision-making among your customers.
At Emolyze, we offer a range of services to help our clients better understand their customers and achieve their goals
Brand and Communication
We believe that understanding brands and communication is both an art and a science. As humans, we lack accurate insight into our own thought processes, biases, and decisions. That's why we go beyond standardized testing methods and use neuroscience techniques to tap into a deeper level of understanding that people can't articulate.
Innovation is crucial to the success of anything new, which is why we offer product testing services that apply sensory science and behavioral economics to provide actionable insights before, during, and after a product launch. We test everything from products and packages to websites and branding claims to help our clients make informed decisions and stay ahead of the competition.
We help our clients consider every step of the customer journey and use human understanding to challenge existing views. By uncovering the full, extended customer journey and analyzing every touchpoint, we help our clients better understand how their brand is performing in a competitive context and how their product or service is being used by people. Our insights enable brands to create a more engaging, meaningful customer experience that fosters loyalty and advocacy.
How we do it.
We believe in using a blended approach to help our clients achieve their goals. By combining the latest insights from neuroscience, behavioral science, data science, and market research techniques, we deliver comprehensive solutions that drive long-term behavioral change and help brands connect with their customers on a deeper level.
Pack and Desing Testing
Comm, media and ad testing
Shopper Insights Research
UX and Usability Testing
Data Science and Analytics
Uncover the Secrets of Consumer Behavior with Our Neuroscience Research Lab
Are you tired of making guesses about what drives consumer behavior? Are you looking for a more scientific and accurate way to understand your target audience?
Look no further! Our Neuroscience Research Lab has the latest and most advanced technologies to give you the insights you need.
Our lab utilizes state-of-the-art eye tracking, EEG, GSR, and facial coding technologies to give you a comprehensive understanding of how consumers interact with your products, services, and marketing messages. By measuring the physiological responses of your target audience, our lab provides a deeper and more accurate understanding of their thoughts, emotions, and behavior.
With these powerful technologies, our Neuroscience Research Lab provides valuable insights into the decision-making processes of your target audience, allowing you to make informed marketing decisions and optimize your strategies.